Web Survey Bibliography
Successfully engaging respondents in the survey process results in better, more thoughtful consumer inputs as well as happier respondents (who are more likely to participate again). Fostering engagement includes both intrinsic elements (building affinity with respondents) as well as extrinsic (the survey experience). This presentation will focus on the “how-to’s” of respondent engagement,with emphasis on actionable steps researchers can take to create a two-way relationship with respondents and a more engaging experience within the survey process.
Much has already been said about managing sample sourcing, leveraging state-of-the art software, and improving respondent cooperation through a variety of steps. This paper contributes to a comprehensive overview of best practices in online research by taking a careful look at the important – and greatly expanded – role of the questionnaire in online research. Virtually all online surveys are self-administered. That fact alone provides an argument for the need for questionnaires appropriate to online administration. The questionnaire that awaits the online survey-taker provides a crucial – and often overlooked – element in the mix. The received truths about questionnaire design, unfortunately, come primarily from a time before online studies were possible. Now that we’ve had a look at the results of online versus offline research some adjustments need be made. Specific attention is paid to forced-choice and open-ends that can frustrate respondents and provide unfortunate dispensation to survey takers to disengage from the exercise at hand.
Learner Outcomes:
• Understand the steps needed to build ongoing affinity with respondents
• Optimize the respondent experience within the survey process
• Understand how sub-par surveys ultimately hurt the entire research industry
50th MRA Annual Conference and RIF 2007 (abstract)
Web survey bibliography - 2007 (157)
- The design of electronic questionnaires: insights from the practice Afonso; 2007; Afonso, P.
- Using Multiple Modes to Collect Data in Surveys; 2007; Lynn, P.
- Intent to stay of nursing faculty in the southern United States; 2007; Garbee, D. D.
- Flexible online mixed methods design (FOMM): Philosophical and practical considerations; 2007; Lobe, B.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Intention to Participate in Web Surveys: An Extended TPB Model; 2007; Fang, J., Shao, P., Wan, J.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- The Online Measurement of Ego Centered Online Social Networks; 2007; Matzat, U., Snijders, C.
- Systematic bias between internet and mail surveys: Implication for scaling of conjoint questions; 2007; Huttin, C. C., Fadden, D. L., Winter, J.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- Online Data Collection in Academic Research: Advantages and Limitations; 2007; Lefever, S., Dal, M., Matthiasdottir, A.
- Conducting the Survey; 2007; Ritter, L. A., Sue, V. M.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Web survey paradata: Understanding respondent’s behavior and evaluating survey questions; 2007; Heerwegh, D.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.
- Experiments on non- response in internet- based research; 2007; Reips, U.-D.
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.
- Mobile Phone Data Collection; 2007; Lavine, S.
- A Study on Technical and Cultural Differences in Survey Methodology Between Japan and the United States...; 2007; Matsumoto, W.
- Effects of Offering Web Questionnaires as an Option in Enterprise Surveys: the Swedish Experience; 2007; Erikson, J., Furubjelke, E.
- Using the Web for Surveys of Medical Providers; 2007; Narayanan, V., Giambo, P., Fry, S., Crafts, J.
- Calibration and Propensity Score Weighting in Web Surveys; 2007; Fabrizi, E., Biffignandi, S.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Maximising respondent engagement: The use of rich media; 2007; Reid, J., Morden, M., Perez Echeverria, A.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- How Demographic Characteristics Affect Mode Preference in a Postal/Web Mixed-Mode Survey of Australian...; 2007; Diment, K., Garrett-Jones, S.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- Following Up Nonrespondents to an Online Weight Management Intervention: Randomized Trial Comparing...; 2007; Couper, M. P., Peytchev, A., Strecher, V., Rothert, K., Anderson, K. J.
- First Experiences with Internet Surveying in the German Socio-Economic Panel; 2007; Wagner, G. G., Schupp, J., Schraepler, J.-P., Siegel, N.
- Compare and contrast - Study looks at online vs. offline multicultural research; 2007; Farrar, T., Schwartz, N., Mayor, N., Anthony, D., Faas, T.
- Best practices for online qualitative research; 2007; Stevens, B.
- Mixing Web and Mail Methods in a Survey of Physicians; 2007; Beebe, T. J., Locke, G. R., Davern, M. E., Anderson, K. J., Barnes, S. A.
- Development and Analysis of Joint Internet-Telephone Hunter Surveys; 2007; Lukacs, P. M.
- Reducing Nonresponse by SMS Reminders in Mail Surveys; 2007; Virtanen, V., Sirkiä, T., Jokiranta, V. Sirkia, T.
- The Reporting of Nonresponse Analyses in Survey Research; 2007; Werner, S., Praxedes, M., de Rouvray, C., Kim, H. G.
- Using Text Messages in U.S. Mobile Phone Surveys ; 2007; Steeh, C. G., Buskirk, T. D., Callegaro, M.
- Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus...; 2007; Marta-Pedroso, C., Freitas, H., Domingos, T.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U.-D.
- Do Tailored Messages of Encouragement Reduce Web Survey Break-offs?; 2007; Sakshaug, J. W., Crawford, S. D., Inkelas, K. K.
- Compensating for low topic interest and long surveys: A field experiment on nonresponse in Web surveys...; 2007; Marcus, B., Bosnjak, M., Lindner, S., Pilischenko, S., Schuetz, A.